The experience

How the measure works for both sides.

Your companies need to complete the instrument, and you need a result you can use. This timeline shows what a company experiences and what the institution sees at each stage of the 90-day cycle.

 
Day 0
Day 1
Days 2 to 30
Day 45
Day 90
The companyA founder or revenue lead. Companies are not charged for taking the measure.
Gets an invitationFrom you, not from us. One link, no account to create.
Answers 37 questionsAbout eight minutes. No documents, no data room, no adviser. Then the full result immediately: score, capability against momentum, the stage, the root cause, three actions.
Does the first actionOr is routed to a provider you already fund, if the fix needs a person.
Nothing requiredA reminder that the rescore opens at day 90.
Takes it againSame questions, same version. Sees what moved, and keeps both results permanently.
The institutionThe programme, bank, university or fund that commissioned the cohort.
Cohort is liveNamed, branded if you want it, invitation wording drafted by us and sent by you.
Coverage starts movingA running count of who has completed, who has started, who has not opened it. Weekly, with a chase list.
The shape appearsWhere the cohort is concentrated: which stage, which root cause, how many are capability-poor against momentum-poor.
Interim readEnough to act on. Where provision is short, and which companies need a person rather than an action.
Movement, per companyBaseline against endline, what was routed, and what changed after it. The report you put in front of a board or a funder.

One instrument, two audiences, one underlying result. The institutional report aggregates the same company-level results that the companies receive; it does not create a second calculation.

The practical risk to manage.

Coverage. The measure, reporting and integration can be ready, but the pilot still depends on enough companies completing the instrument.

Coverage is a major practical factor in a pilot’s usefulness. It requires an invitation from a recognised programme or institutional lead, clear explanation of why completion matters and follow-up during the window. A supplier-only invitation may receive less attention from companies that do not know the supplier.

Growth Score can draft the invitation. The institution sends it, monitors coverage weekly and agrees the target before the pilot starts. Coverage should be treated as an explicit pilot success criterion rather than discovered at the end.

What the institution provides
  • Nominate the cohort and send the invitation
  • Name the people who will decide whether the report answers the commissioning question
  • Provide one contact who can make decisions during the pilot window
  • Explain to the companies why completing the measure matters

For a cohort-link pilot, no integration, data migration or new platform is required.

What happens after ninety days

The cycle can repeat. Repeated measurement shows movement over time. One measurement is a snapshot. Two measurements show the difference between intake and rescore. Four measurements across two intakes can begin to show recurring patterns in need and subsequent movement; they do not, by themselves, establish causation.

The instrument remains on its declared method version for each cycle. If the method version changes, the version record states whether results either side remain comparable. A longer trend should not be read across a version change without checking that record.

See the company-level report Run a cohort pilot